Amazing Startup Guide


Marketing for your startup

There are two main ways of marketing your startup: Inbound: the customer finds you. Outbound: you find the customer. Also known as sales. Read more

Setting a strategy for your startup

About goals, competitors, and unfair advantages. Read more

Defining your product

Be different! You can be simpler, cheaper, faster, more robust, more fun, more beautiful, weirder. Read more

Validate your startup idea

Go and meet your customers! Interview them about their problems first (don’t mention your product idea). Interview a lot of users until you fully understand the problem. Read more

Todo list for new ideas

The road to Product/Market Fit, step by step. Read more

Business Model

Creating a business model using the Napkin Business Canvas. Read more