Marketing for your startup
There are two main ways of marketing your startup: Inbound: the customer finds you. Outbound: you find the customer. Also known as sales. Read more
Setting a strategy for your startup
About goals, competitors, and unfair advantages. Read more
Defining your product
Be different! You can be simpler, cheaper, faster, more robust, more fun, more beautiful, weirder. Read more
Validate your startup idea
Go and meet your customers! Interview them about their problems first (don’t mention your product idea). Interview a lot of users until you fully understand the problem. Read more
Todo list for new ideas
The road to Product/Market Fit, step by step. Read more
Business Model
Creating a business model using the Napkin Business Canvas. Read more