Be different! You can be simpler, cheaper, faster, more robust, more fun, more beautiful, weirder.

Differentiation first, then feature parity (copying features from competitors). Make your product unique.

Focus on a small set of features (small scope), but do it well.

Can you even fit the core features on your landing page? Then you can build a Landing Page Product (LAPP).

From the user’s perspective, a bad user experience design (UX) is the same as a buggy/faulty product.