
<p><strong>Go and meet your customers!</strong> Interview them about their problems first (don’t mention your product idea).</p>



<p>Interview a lot of users (<a rel="noreferrer noopener" href="https://twitter.com/jaltma/status/1299470222848454656" target="_blank">50-100?</a>) until you fully understand the problem.</p>



<h2 class="wp-block-heading">Problem Interview script</h2>



<h4 class="wp-block-heading">1. Introduction</h4>



<ul><li>I would like to know how you work today.</li></ul>



<h4 class="wp-block-heading">2. Demographics</h4>



<ul><li>Name and age.</li><li>Job role and duties.</li><li>Years of experience</li></ul>



<h4 class="wp-block-heading">3. Current situation</h4>



<ul><li>How do you work today?</li><li>Who are involved?</li><li>What tools do you use?</li></ul>



<h4 class="wp-block-heading">4. Problems</h4>



<ul><li>What (problems) do you dislike the most in all this? Could you mention the top three?</li><li>What parts of this process are the hardest? Could you mention the top three?</li><li>If you could magically eliminate one phase of this process which one would it be?</li></ul>



<h4 class="wp-block-heading">5. Solutions</h4>



<ul><li>How do you solve the problems mentioned earlier?</li><li>Do you use any products/alternatives?</li><li>Would you be willing to pay to solve any of these problems? If so, which one?</li></ul>



<h4 class="wp-block-heading">6. Conclusion</h4>



<ul><li>Thanks for your time.</li><li>I would like to have a follow up interview where I present a potential product solution, would you be available?</li><li>More leads: Are there anyone else you think I should interview?</li></ul>


Validate your startup idea

Validate your startup idea

Problem Interview script

1. Introduction

2. Demographics

3. Current situation

4. Problems

5. Solutions

6. Conclusion